Raquel Rennó & Rafael Marchetti

From Marble to Pixel

From Marble to Pixel

Abstract:
After our investigation on urban and technological communicational spaces, we developed the project From Marble to Pixel. The metropolitan city was the primary subject. A city like Sao Paulo, with 15 million inhabitants, can only be lived in a fragmented way and these experiences are the ones the project wanted to retrieve, beyond postcards and media references, which simplified the set by means of often stereotyped conceptions. It is an intense, violent, overpopulated city which has a history of continuous destruction and reconstruction. The daily and accelerated time of the inhabitant, the city which is not lived any longer and is already leaving, the place where there is a car for each 2 inhabitants, the economic heart of the country, the global city and, at the same time, the one where violence and economic exclusion are in the street, the freeways, the houses. This is what we tried to reconstruct virtually in a non-map, a map to approach chaos, a map where the relation with space is not objective or rational, but subjective and personal.

Biography:
Rafael Marchetti was born in Buenos Aires in 1975. He’s bachelor of fine arts.His awards include the 3rd Cultural Prize Sérgio Motta for experimental work in new media and the 1st Sculpture Award of the 3rd Salon, Buenos Aires. Landscape 0, project made in collaboration with Marcus Bastus and Giselle Beiguelman was selected among the Top 50’s of international/ media/ art/ award 2003 of ZKM, and exhibited at FILE (São Paulo), The A:D:A:P:T: RE:BUILD (EUA) and the Biennale of Electronic Arts (Mexico). Some of his projects received reviews by Bravo magazine, Rhizome Digest and Tropico Eletronic Magazine. Raquel Rennó was born in São Paulo in 1972. Currently she’s developing a Phd?s thesis in Media and Urban context for the Communication and Semiotics Programme at PUC_São Paulo. Her master thesis “From marble to glass – aesthetics approaches of the city” was selected among the Top 10’s of 2003 in Social Communication area, Intercom Award. Raquel published many articles about the urban scene and the shopping spaces. Raquel Rennó and Rafael Marchetti (Influenza) will collaborate in the Alterne project with the support of Cypres Institute (France) and IST (Innovation Scientifique et Tecnologique) by the European Comunity