Project 404 explores the pressure of not having an idea in the creative environment and also provides a social critique on Internet users. How many of us take the time to actually look below the visual surface of a website? How much do we, as users of the information superhighway, actually miss on our never ending quest for information? The work also questions reality in a virtual world – how can we be sure that what we are seeing is real? Who has the power, the publishers of the websites, or the users? The aim is to create a fully functioning website, working against the intention of the Internet (to get information easily) by making the user’s actions futile.
When I was little and covered in glue and sticky shapes I told my mum that I wanted to be an artist. Sadly, I didn’t grow out of it, and combined with an increasing addiction to computers it was only natural I would eventually wind up making digital art. At least it means I don’t have to spend a fortune on canvas anymore, just electricity and RAM.