That Game Company

FILE PAI 2011
Paulista Avenue Interactive = Interactive Public Art

flOw

Abstract:
“flOw” is a game about piloting an aquatic organism through a surreal biosphere where players consume other organisms, evolve, and advance their organisms to the abyss. As part of Jenova Chen’s thesis research, “flow” inherits an embedded design of active DDA (dynamic difficulty adjustment), players with differing skill levels can intuitively customize their experiences in the zone and enjoy the game at their own pace. “Addicting” is the most common word its fans use to describe it. During the first two weeks after “flow” was released online, it attracted more than 350,000 downloads.