FILE Sao Paulo 2019 | GIF
Electronic Language International Festival
The number 8 is regarded as the luckiest number in Chinese culture. It is pronounced ‘ba’, which sounds similar to ‘fa’, which means ‘to make a fortune’. This work investigates the Chinese fashion boom and the serial fashion fakes that are manufactured in China.
Alessio De Vecchi was born Milan, Italy, and graduated in Industrial Design from the Istituto Europeo di Design. He has been working for over ten years as an art director and CG artist in New York and Tokyo with clients such as Adidas, LG, Samsung, Citibank, La Prairie, H&M, Margiela, Deloitte, HBO, and Cappellini. His creations have been praised in Vogue, I.D.Magazine, The Creators Project, Monitor, Icon, and Frame. He currently lives in Tokyo and is preparing his debut art exhibition with the gallery Fabrica Eos, in Milan.