Branded Dreams, The Future Of Advertising
FILE 2018 | ANIMA +
Electronic Language International Festival
“The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep” (James B. Twitchell)
We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However, they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.
But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.
Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. Their work gained numerous awards at design- and film festivals around the globe. They make animated films, music videos and like to do commercial stuff as well. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society, the so-called Design for Debate.