FILE PAI 2011
Paulista Avenue Interactive = Interactive Public Art
The second edition of FILE PAI (Paulista Avenue Interactive = Interactive Public Art), a digital and electronic public art project launched by FILE – Electronic Language International Festival in 2010, was held from July 19 to 28, 2011.
FILE PAI 2011 occupied several spaces in Paulista Avenue and its surroundings, with a program that included different types of works achieved with electronic and digital tools. Among them, interactive installations, animations, games, and machinimas.
The works were be presented in the following places: Cervantes Institute, Conjunto Nacional, Cultura Bookstore, Cultura Cine-Bookstore, São Paulo Art Museum – Masp, Alameda das Flores, Fiesp Space and Fnac, besides the Subway stations Vila Madalena, Consolação, Trianon-Masp and Brigadeiro.
Beyond those works, FILE Symposium 2011, a space for discussion among artists, theoreticians and people interested in art and technology, happened at the São Paulo Cultural Center, together with the Workshops series.
Vila Madalena Subway Station
Alex May & Rudolf Kremers, Eufloria [United Kingdon]
Alexander Bruce, Hazard: The Journey of Life [Austrália]
Christoffer Hedborg, Toys [Sweden]
Paolo Pedercini / Molleindustria, Every Day The Same Dream [Italy]
Richard E Flanagan / Phosfiend Systems, FRACT [Canada]