claRa apaRicio yoldi


FILE Sao Paulo 2019 |  Anima +
Electronic Language International Festival



The Livermore Light Bulb is the oldest electric light bulb in the world and has been alight since 1901. The Phoebus cartel was created in 1924 to control the manufacture and sale of light bulbs, limiting their lifespan. Nowadays, manufacturers who continue to program obsolescence into their products use low-priced raw materials from the Third World and when the product breaks or becomes obsolete, return these materials to those countries in the form of hazardous waste. This endangers the sustainability of an already depleted planet. Every year, the Sun bathes the Earth in energy equivalent to several thousand times the amount needed by humanity. Along with other renewable energies, solar power should be used in order to achieve an ecologically sustainable environment.

Music: Mally Harpaz


claRa is a London-based Video Artist from Madrid. Her audiovisual works combine video and animation with painting, found footage, digital collages and code. Her videos reflect on the importance of images in the construction of the collective imagination, the power of mass media and telecommunications, marketing strategies and brands and the ubiquitous advert, as interactivity and hyperlinks give us the illusion of choice. She is concerned with the changes in the contemporary culture arising from the electronic distribution of information, the fragmentation of the narrative discourse, information overload, surveillance control and the loss of privacy.