Creative Advisor Group: John Paul Bichard & Magnus Jonsson


SloMo is a slow motion interactive video installation at the new M7 building in Stockholm, where passers by are invited to record a three-second video clip. Instantaneously, the clip is converted into a 36-second slow-motion video portrait that is streamed to screens around the building. By continuously streaming the video portraits, SloMo gives the building a memory of the people who have passed by the space, inviting to self reflection and playing from new authors. The piece is a stimulating, provocative reflection on the role of the moving image in public space and the changing nature of video in the YouTube era. Video no longer stands as a truth or as narrative, but as conversational fragments and observations of people. SloMo transforms the entrance into a casual performance and viewing space with people sitting and standing watching their friends and colleagues perform: either live, or in slow motion on the screens. The live performance space provides a surprisingly intimate ‘bubble’ within the public arena: the lights and eye of the camera inviting ever more creative and crazy experimentation. The work becomes both a focal point for authorship and consumption as as a story space for the residents, the building and the surrounding neighborhood. The work was created by the Interactive Institute’s John Paul Bichard and Magnus Jonsson: commissioned by Atrium Ljungberg in collaboration with the residents of the M7 building and Nacka Kommun.

John Paul Bichard has operated at a high level in digital culture since the early 90s as an artist, strategist and artistic director. He has co-run a number of high profile mobile research projects focusing on location based services and pervasive gaming, and has been a consultant to the mobile and online marketing industries. His artwork is exhibited and collected internationally.
Magnus Jonsson has been responsible for the development of the new wave of collaborative art design and technology digital research practice. In 2000, Magnus brought his in depth knowledge of collaborative innovation to the Interactive Institute, becoming studio director in 2005. He is known and respected internationally as a forward thinker in the digital culture field.