Rora Blue

The Unsent Project

FILE Sao Paulo 2019 | Media Art
Electronic Language International Festival


‘The Unsent Project’ is a collection of over 36,000 unsent text messages to people’s first loves. Messages are submitted anonymously to the project from people all over the world. Rora Blue started the Unsent Project to figure out what color people see love in. To investigate this, the messages are displayed in the color the submitter associates with their first love. The content of the unsent messages is wide ranging, encompassing just about every emotion possible. The term ‘first love’ is open to interpretation and messages to lovers, best friends, ex-lovers, parents, siblings, and even pets have been submitted. ‘The Unsent Project’ exists in both physical and digital forms. All texts are stored digitally in an online archive which can be sorted by name and color. They are also printed.


Rora Blue is best known for her series Handle With Care and for The Unsent Project, which has received over 32,000 submissions to date. Her work has been featured in news media such as The New York Times, Good Morning America, Teen Vogue, and Cosmopolitan. She has exhibited her work globally in six countries and in 10 US states. Her major commissions include the Bumble Festival in the UK. Rora Blue has received multiple awards and has had the pleasure of speaking at events in California, New York, and Canada.