Adam Basanta

Targeted

FILE SAO PAULO 2023 | VIDEOARTE
Electronic Language International Festival

 

Adam Basanta – Targeted – Canada

Nearly 3000 targeted ads were collected, studied, and analyzed using machine learning and statistical processing techniques. The machine’s tools are used to analyze its own algorithmic suggestions, re-categorizing the images and building contextual relationships between them. Within and across these image subsets, the work highlights gradients of continuity and salient clusters, presented through prints, video, and sculptural work.

Bio:

Basanta lives and works in Montreal, Canada. Studied contemporary music composition and developed a broad, experimental, autodidactic artistic practice in mixed-media installations, sculpture, and print media. He investigates technology as a meeting point of concurrent, overlapping systems; a nexus of cultural, computational, biological, and economic forces.